Find out what are the head term keywords and how can you use them to grow your business. This tutorial is part of the owl KEYRA - features for your keyword position tracking.
What are head term keywords?
Head term keywords are popular keywords about your business niche with high search volume. These are the main focus and generally competitive to rank for in search results. This is how customers research, this is how you get found online. The better ranking, the more natural traffic for your domain. The competitive nature of these keywords come from the fact, that most of the time several different business areas collide for the same keyword(s).
Why monitor your head term keywords?
Well, these are your keywords, that generate online traffic. This makes you noticed. When a competitor is after these keywords, your domain is in trouble. You cannot get any online business if the customer does not find you. You would want to be informed when this happens.
Our proposal is simple: monitor at least 100 from your head term keywords list. Double down if your keywords are near a medical or finance market. Those markets burn incredible amounts of money, that can eclipse well-established business presence. Keep it simple, keep it safe. Nobody can afford an online business without sales.