Low-hanging fruits

Find out what are the low-hanging fruits and how can you use them to grow your business. This tutorial is part of the owl KEYRA – features for your keyword position tracking.

Knowledge is power. Information is liberating. – Kofi Annan

What are low-hanging fruits?
The fruit that grows low on a tree and is, therefore easy to reach. Low-hanging fruit is a term used as a metaphor to describe simple tasks, or work that should be done first, or a thing or person that can be won, obtained, or persuaded with little effort. A course of action that can be undertaken quickly and easily as part of a wider range of changes or solutions to a problem: first pick the low-hanging fruit. For keywords, a low-hanging fruit are keywords, that only you can have. This means your brand name, your domain name, your trademarked terms.

Why monitor your head term keywords?
Well, these are your owned keywords. When a competitor is after these keywords, it’s on your turf. You would want to be informed when this happens.

Our proposal is simple: monitor all your low-hanging fruits keywords list. Best case scenario, there is a dozen of them, worst case, double. Double down if your low-hanging fruit keywords are near double meaning words. Keep it simple, keep it safe. Nobody can afford to pass a golden opportunity for an online business.

An investment in knowledge pays the best interest. – Benjamin Franklin

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