Find out what are the long tail keywords and how can you use them to grow your business. This tutorial is part of the owl KEYRA – features for your keyword position tracking.
What are long tail keywords?
Long tail keywords are a type of keywords that have at least 3-5 words in the phrase. Long-tail keywords are used by visitors when they’re closer to a point-of-purchase. The longer and more specific the search terms are, the higher the chances of conversion are. Long tail keywords are used to refine search terms, for something rather specific. Like normal keywords, long tail keywords are used to define what is on the web page and what the owner wants to be found under in search engines and on search results pages. These keywords are highly specific, and draw less traffic to the website, but tend to draw more quality traffic, which leads to more conversions than normal keywords.
Why monitor your long tail keywords?
Well, these are your keywords, that sell. This brings in money. When a competitor is after these keywords, it’s serious. Not just another business in the same niche, not just another who has your product/service. It is exactly the same. The online shopper stares exactly at you and your competitor when these keywords are used. You would want to be informed when this happens.
Our proposal is simple: monitor at least 200 from your long tail keywords list. Double down if your keywords are related to a holiday or season, because you don’t have enough time to react. Keep it simple, keep it safe. Nobody can afford constantly losing sales.