We are very excited to share with you more information on our new releases:
owl KEYRA now has a LOCALE overview, for both mobile keyword monitoring and desktop keyword monitoring, as a dedicated tab, for each customer.
We think you’re going to be very pleased with the new statistics.
owl KEYRA Release Announcement:
The keyword position comparison up till now was only available on the TODAY tab for each report. Last week, we released the country overview tab. Read more here: New Release – New Release – owl KEYRA – statistics: LOCALE overview. With this release, some of our customers got their locale problem solved, as they had their language selection in multiple countries. Check out this live example, where the same German keywords are monitored throughout 7 different countries:
However, customers, who monitor several different languages within the same country still have an issue. Viewing the keywords position in the reports does not offer a clear picture overall per country, nor per desktop/mobile keywords position. We considered this a nuisance to actually have the data, but not present it in a matter, that is humanly readable and easy to understand.
For this, we created a totally new dashboard, named LOCALE, where your multiple locales are present in a meta-presentation within a single country. Check out this live example, where within the same country (Belgium), sets of keywords are monitored in different languages (German, French, English, Dutch):
The main benefit for the data visualization, inside the LOCALE tab is a clear picture for comparison between languages on mobile/desktop keyword positions. For easy comparison, we positioned mobile right next to the desktop, so you can track performance difference between them more easily. The easy to understand month-over-month feature was implemented here also, for a segmented view of your top 100 keywords: all, existing, missing, top 1-5, top 10, top 25, top 50, top 75, and top 100.
Now, with the new language comparison, the LOCALES are positioned next to each other and they offer a simple and easy to understand message for what is different and what is similar for your existing, missing, desktop top 100 keywords or mobile top 100 keywords. How they rank, as a whole, inside the top 100 positions for desktop and mobile: like more on the top, or middle or bottom. This implemented on the recurrent report, should offer you an extra alarm, when things start to disappear from top 100 and shift down towards the drain.
Until now, these statistics were available only via individual keyword position, with a huge negative impact on tracking an overall performance view per locale. Noticing a trend as the keyword(s) shifted several times as days/weeks passed or comparison between them was impossible. Accepting the position loss, drafting a plan, implementing it, meant more time passing for the keyword(s) position loss. Waiting for better positions was a hopeless dream, as it never happened.
owl KEYRA feature compatibility:
STATISTICS: LOCALE overview, as a new feature is available for all customers, without affecting your invoice. Customers, who don’t need the LOCALEtab, as COUNTRY tab has the same data, can choose to ignore this update for their convenience. The new release is compatible with the following recurrent reports:
- All SERP’s: Google, Bing, Baidu, Yandex, or Yahoo.
- All available language for each SERP: Google, Bing, Baidu, Yandex, or Yahoo.
- International keyword position monitoring per country.
- Local keyword position monitoring per country.
- Desktop keyword position monitoring.
- Mobile keyword position monitoring
- Desktop + Mobile keyword position monitoring
- Mobile keyword position URL
- Desktop keyword position URL
- Mobile keyword position + URL
- Desktop keyword position + URL
- Mobile & Desktop keyword position + URL