30sec WordPress Services Case Study:
Everything Wrong With all MODERN websites
12 fails with examples + analysis + tips on HOW TO SOLVE THEM
Mocking modern times online's presence and current digital trends is not extremely difficult, considering the sheer number of existing websites. Even if we're talking about more than 1.8 billion websites, but whos counting. Also, most of those websites get almost no visitors and are inactive sites (those that do not get regular changes). But, those websites up-to-date with the latest changes, trends, style and mandatory compliances are plagued with issues, that kills any savvy internet navigator!
Daryl Ginn (@darylginn - https://twitter.com/darylginn made a short video (less, that 30 seconds), showcasing common problems that ALMOST ALL websites have in 2018. Let's watch this masterpiece, that presents 12 common issues and it has already 787K views within a few days and 38K likes / 20K people are talking about this:
Issue 1 - Unnecessary branding
ANALYSIS: Unnecessary branding
Reaching a website just to see a logo, that you barely can make out, with a slogan, that makes no sense is just a reason to smile, and politely click on the single option you have. It's more like a personal ego boost for the owner, rather than a speed or usability feature, no matter how they wrap it.
HOW TO SOLVE: Unnecessary branding
If you have a global site: stop assuming we're wrong. If we arrived at "that" domain, it means we were guided there (by some link or our amazing memory), just to politely being told, we're at the wrong place. Put those country/language flags in header/footer and stop the forced herding. Solve your cart issues for international orders. Allow us to select language and currency.
For everybody else: annoying ALL YOUR VISITORS just to solve a few corner cases of navigation is wrong. Focus on channelling your visitors in less than two clicks to your main business pages.
Real life example: the hompeage of https://www.only.com/
Issue 2 - Browser Notifications
ANALYSIS: Browser Notifications
Browser Notifications for public websites are mostly displayed on the 1st-page load (does not matter which page). They are extremely intrusive, blocking any normal interaction to continue or attempt to ignore them. Seldom break mobile navigation experience.
HOW TO SOLVE: Browser Notifications
Decide what is your main communication objective: connect with your visitors via email or social media or browser notification (or whatever). Then push the top priority focus, and be less pushy about alternatives. Optionally, just put all your communication options right next to each other, and allow your visitor to decide - just a wild thought! 🙂
Real life example: Most users have their notification to BLOCK: ALL - since 2017 anyways.