Breaking news:
French information protection regulators found anyone using of Google Analytics a breach of the European Union’s General Data Protection Regulation (GDPR) laws in the nation, under a month after the exact decision was reached in Austria. briefly: Google Analytics Illegal in France
To that end, the National Commission on Informatics and Liberty (CNIL) ruled: Google Analytics Illegal in France - the transatlantic storage of Google Analytics data to the U.S. is not "adequately controlled" citing an offence of Post 44 of the information security decree (valid since 27 April 2016), which governs the transfers of personal data to third countries or worldwide entities.
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Particularly the independent administrative regulatory body highlighted the absence of equivalent privacy securities and the threat that "U.S.A. intelligence services would access individual data transferred to the United States if the transfers were not properly regulated."
"Though Google has embraced extra steps to regulate information transfers in the context of the Google Analytics functionality, these are not sufficient to exclude the accessibility of this data for U.S. intelligence services," the CNIL stated. "There is, therefore, a danger for French site users who use this service and whose data is exported."
As part of the order, the CNIL advised one of the offending sites to comply with the GDPR by stopping to use the Google Analytics performance or by utilising an alternative website traffic tracking tool that does not include a transfer outside the E.U., giving it a deadline of one month to comply.
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In addition, the guard dog highlighted that website audience measurement and analysis services such as Google Analytics ought to only be "utilised to produce confidential statistical data, thus allowing for an exemption from permission if the information controller guarantees that there are no illegal transfers."
The development comes amidst fresh cautions from Meta Platforms, the owner of social networks like Facebook, Instagram, and WhatsApp, that legislation determining how E.U. residents' user data gets transferred to the U.S. might result in it taking out the services from the region.
"If a brand-new transatlantic information transfer framework is not embraced and we are unable to continue to rely on SCCs (standard contractual provisions) or trust other alternative ways of data transfers from Europe to the United States, we will likely be unable to use a variety of our most substantial product or services, including Facebook and Instagram, in Europe," the business said in an annual report released previously this week.
Eliminating Google Analytics from your website does not mean that you require to give up website analytics entirely, however. There are a variety of Google Analytics alternatives readily available today. Matomo in particular is an effective open-source web analytics platform that provides you 100% information ownership and GDPR compliance.
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