WooCommerce focused on Content?
Must have 3 Acquisition metrics to monitor
WHAT is Acquisition metrics?
If you ask me personally, then Acquisition metrics = Success metrics. Its why you have your WooCommerce for the first place.
A marketeer would answer it with a segmented sentence, complicating it further. Acquisition is the total of three distinct stages: lead generation, lead nurturing, and sales.
Whatever is your Success, and whatever you call it (Growth, Performance, Results) its tied to your specific niche. If your WooCommerce is all about promoting YOUR product, then your Acquisition is all about those who want to purchase YOUR products (or at least consider).
You need a clearly defined acquisition strategy to bring the right “interested people” in to your WooCommerce to convert them. But how do you set up and then evolve you acquisition strategy? The answer lies in your tracked acquisition metrics. By tracking these metrics, you monitor your business and make data-driven decisions for your growth. And never forget: “What gets measured gets managed!”.
Figure out fast and early whether or not you’re FOCUSING the real HUMANS. Buying digital fluff (leads, clicks, follows, visits, downloads, subscribers or whatnot’s) mostly makes reporting beautiful and bank account empty. Then optimize the acquisition costs (make it cheaper or get more for the same cost). Expand that knowledge into further campaigns. Optimize again, over a specific time frame, and you’ll have a more effectively budget.
WHY monitor Acquisition metrics?
Acquisition Metrics are KPIs, and KPIs are Important for your WooCommerce. Said one voice, in a whimsical tone.
Acquisition metrics and KPIs help WooCommerce businesses to gain an in-depth understanding of how their marketing efforts are contributing towards goal achievement. Customer acquisition metrics are important because they provide tangible insights into the effectiveness of your marketing and sales efforts.
These Acquisition metrics allow you to track the cost of each customer, understand the value they bring to your WooCommerce business, and measure the success of your conversion strategies. With this information, you can make data-driven decisions to optimize your acquisition process, allocate resources wisely, and maximize your return on investment.
Monitor ONLY 3 Acquisition metrics?
3 is just a personal recommendation. Not small enough to get ignored, yet big enough to get noticed, even if you glimpse over them.
Set up Acquisition notification via important channels like email, sms, alerts, notifications that work for your WooCommerce. Not all the time will this be perfect, but should be important enough to not get forgotten. Make sure these Acquisition alerts are scheduled on a day/hour when intervention is possible. Friday, late afternoon is translated to either Monday late afternoon, or ignored and skipped.
Frequency? Depends.
If this makes or breaks your budget THIS month, then monitor this weekly.
If this makes or breaks your Q1-Q2-Q3-Q4, them monitor this monthly.
If this is a subject for a meeting, then schedule this BEFORE that said meeting.
In all cases, should consider MOM (month over month) and YOY (year over year) monitoring. Helps understanding where you’re heading, at what expected point (logical and educated deduction).
WooCommerce focused on Content? Start monitoring your Acquisition metrics today!
WooCommerce focused on Content?
Must have 3 Acquisition metrics to monitor
#1 – Organic Traffic
Organic Traffic for an e-shop focused on content refers to visitors who find your domain through unpaid search engine results, specifically by searching for content related to your products or niche. This type of traffic is crucial for e-shops that prioritize niche content marketing, as it can drive qualified leads and foster brand loyalty.
Why track Organic Traffic? Organic Traffic indicates how effectively your content attracts visitors from search engines. A growing number of organic visitors suggests that your SEO and content strategy are working, leading to potential conversions without the cost of paid advertising.
How to calculate Organic Traffic? Divide Total Visitors from Content with Number of Conversions from Content, then multiply with 100 to get your percentage. In your private analytics, where you monitor the traffic source, filter your reports to show organic search traffic, providing insights into how many visitors arrive through search engines.
How to improve Organic Traffic? Focus on optimizing your content for SEO by conducting keyword research, using relevant keywords naturally, and improving meta tags. Regularly update content to keep it fresh and relevant, enhancing your visibility in search results.
WooCommerce focused on Content? Start monitoring Organic Traffic metrics today!
#2 – Conversion Rate
Conversion Rate for an e-shop focused on content measures the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or downloading a resource, booking you offer. It’s a key metric for evaluating the effectiveness of both your e-commerce platform and content marketing strategy.
Why track Conversion Rate? Tracking this metric helps you understand which content resonates most with your audience and prompts them to take action. The conversion rate from content measures how effectively your content drives specific desired actions, such as purchases or sign-ups.
How to calculate Conversion Rate? Calculate the conversion rate by dividing the number of conversions generated from content by the total number of visitors to that content, then multiply by 100 to get your percentage.
How to improve Conversion Rate? Incorporate clear and compelling calls to action (CTAs) within your content. A/B test different formats and messaging to see what encourages users to convert, and ensure your content aligns with user intent.
WooCommerce focused on Content? Start monitoring Conversion Rate metrics today!
#3 – Engagement Metrics
Engagement metrics for an e-shop focused on content are measurements that indicate how well visitors are interacting with your e-shop content and, by extension, your brand. These metrics provide insights into user behavior, helping you understand the effectiveness of your content strategy and identify areas for improvement.
Why track Conversion Rate? Engagement metrics, such as average time on page and bounce rate, indicate how well your content captures and holds visitors’ attention. High engagement often correlates with quality content that resonates with users, increasing the likelihood of conversions.
How to calculate Conversion Rate? Average time on page is measured in your private analytics, where you monitor the traffic source, showing how long users stay on your content. Bounce rate is calculated by dividing the number of single-page visits by the total number of visits, expressed as a percentage
How to improve Conversion Rate? Enhance the quality of your content by making it more informative and engaging, using visuals and multimedia. Encourage deeper exploration of your e-shop through strategic internal linking and related content suggestions, which can keep visitors engaged longer.
WooCommerce focused on Content? Start monitoring Engagement Metrics metrics today!
