PRO TIPS to Avoid the Summer Web Traffic Slump
In between the yard barbecues, swimming trips, and children summer camps, it’s no surprise numerous businesses, as well as marketers, see a dip in website traffic and involvement throughout the summer season. It’s something that influences companies from all markets, as customers are busy with summertime vacations and getaways. If you’re already experiencing a summertime slip – or if you want to make certain one does not take place to you – we’ve got a couple of tips below for exactly how to re-engage your summer target market.
WordPress Consulting PRO TIP #1 – Make the most of summertime experiences
Many customers and target markets understand to look for sales and also unique discount rates throughout vacations. Whether you’re using a price cut or not, think about positioning a holiday-specific message on your site to recapture your target market’s attention while they’re kicking back in your home or perusing the online sales. The summertime is still filled with seasonal content ideas for each European country! Use a clever piggyback-ride tactic, by targeting local events + well-known vacation/relax places. You local customers mostly would never be interested in events from neighbouring places … except when they are themselves there!
WordPress Consulting PRO TIP #2 – Change your message (or even your audience!)
Use your audience’s attitude by changing the message of your advertising and marketing. Regain your consumers’ interest with states of the period or future events they might require to consider soon. Think of what will certainly really feel relevant to your company, such as summertime travelling, youngsters returning to school, or autumn tasks. Relying on your service or product, likewise, bear in mind the target market you’re targeting. For instance, if your item occurs to be much more winter-focused, go straight after an audience in cooler areas of the country or globe.
WordPress Consulting PRO TIP #3 – Streamline your website
Take advantage of the downtime by doing some behind-the-scenes work on your WordPress site. From refreshing your photography on essential web pages to fixing broken web links, doing some vital maintenance / speed up / SEO / GDPR on your site is always a great idea. Start by analysing what has one of the most impacts on your website, both functionally and also visually. Rejuvenate duplicate posts and even images on web pages that really feel stagnant or out-of-date, remove inactive “modules” that you haven’t utilised in years, or add a new one. This is additionally a good time to do any kind of large movement projects you’ve put on the back heater.