“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.” ~Lori Ruff
What is social media audit?
A social media audit is a series of steps taken to evaluate and optimize a business's social media profiles and strategies. Performing a social media audit can help ecommerce businesses stay on top of their online presence.
Why you need social media audit?
Completing an audit answers several questions about the relationship between a company and its web audience. An audit is also an opportunity to determine which marketing techniques are successfully hitting established goals versus which ones need to be revised. The results can be used to assist companies in planning future campaigns and completing future audits.
The advantages of social media audit
» Conducting an audit will provide a comprehensive view of your organisation’s position in social media, and what people are saying about it.
» This social data will enable the creation of social media audience segments that define your target audience’s needs, wants and behaviour in social spaces.
» The insights derived from an audit will help inform the development of a social business strategy which can be implemented across your organisation.