WooCommerce Vulnerabilities AUG 2023
Be informed about the latest WooCommerce Vulnerabilities AUG 2023 Threat Case Study, identified and reported publicly. It is a +550% INCREASE compared to previous month, as specifically targeted e-Commerce vulnerabilities. Consider for your online safety, a managed WP/Woo security AUDIT, – OR – switching with a TOP10LIST alternative WP Security Plugin – OR – Hire professionals for tailored WooCommerce services.
If you are serious about your business running an online shop, then you need to pay attention because your WooCommerce is the most crucial factor where disaster hits your customers. In this post, we will share all the latest WooCommerce Vulnerabilities to help you prevent your eshop from revenue loss and angry shoppers backlash. The following cases made headlines PUBLICLY just last month in the WooCommerce Vulnerabilities AUG 2023 category:
TAILORED Woocommerce Services for a hassle-free online business.
ACF for WooCommerce Product | Cross-Site Scripting (XSS) |
Add Tiktok Pixel for Tiktok ads (+Woocommerce) | Cross-Site Scripting (XSS) |
Advanced AJAX Product Filters | Broken Access Control (BAC) + Cross-Site Request Forgery (CSRF) |
Advanced Exchange Rates for WooCommerce Multilingual | Cross-Site Scripting (XSS) |
Advanced Product Sample for WooCommerce | Cross-Site Scripting (XSS) |
Advanced WC Analytics – Google Analytics Dashboard for WooCommerce | Cross-Site Scripting (XSS) |
Advance Search for WooCommerce | Cross-Site Scripting (XSS) |
Age Verification Screen for WooCommerce | Cross-Site Scripting (XSS) |
Agy – Age verification for WooCommerce | Cross-Site Scripting (XSS) |
annasta Woocommerce Product Filters | Cross-Site Scripting (XSS) |
APIExperts Square for WooCommerce | Broken Access Control (BAC) |
APIExperts Square for WooCommerce | Cross-Site Scripting (XSS) |
Apperr – Android and iOS App builder for WooCommerce and WordPress | Cross-Site Scripting (XSS) |
AppExperts – WordPress to Mobile App – WooCommerce to iOs and Android Apps | Cross-Site Scripting (XSS) |
Authorize.Net Payment Gateway For WooCommerce | Cross-Site Scripting (XSS) |
Autocomplete Address and Location Picker for WooCommerce | Cross-Site Scripting (XSS) |
Auto Mail – Abandoned Cart Recovery, Newsletter Builder & Marketing Automation for WooCommerce | Cross-Site Scripting (XSS) |
Auto Post WooCommerce Products | Cross-Site Scripting (XSS) |
Auto SEO META keywords (META tags keywords) optimization + WooCommerce | Cross-Site Scripting (XSS) |
azw woocommerce file uploads | Cross-Site Scripting (XSS) |
Before and After Product Images for WooCommerce | Cross-Site Scripting (XSS) |
Blockons – Gutenberg blocks for WordPress and WooCommerce websites | Cross-Site Scripting (XSS) |
Blocks Product Editor for WooCommerce | Cross-Site Scripting (XSS) |
BNG Gateway For WooCommerce | Cross-Site Scripting (XSS) |
Booking Addon for WooCommerce | Cross-Site Scripting (XSS) |
BSD Split Pay for Stripe Connect on Woo | Cross-Site Scripting (XSS) |
BuddyForms Form Elements for WooCommerce | Cross-Site Scripting (XSS) |
BuddyPress Groups Integration for WooCommerce | Cross-Site Scripting (XSS) |
Builder for WooCommerce reviews shortcodes – ReviewShort | Cross-Site Scripting (XSS) |
Bulk Auto Image Alt Text (Alt tag, Alt attribute) optimization (image SEO) + Woocommerce | Cross-Site Scripting (XSS) |
Bulk Auto Image Title Attribute (Image Title tag) optimization (Image SEO) + Woocommerce | Cross-Site Scripting (XSS) |
Bulk Edit Posts and Products in Spreadsheet | Cross-Site Scripting (XSS) |
Bulk WooCommerce Category Creator | Cross-Site Scripting (XSS) |
CartPops – High Converting Add To Cart Popup For WooCommerce | Cross-Site Scripting (XSS) |
Cart tracking for WooCommerce | Cross-Site Scripting (XSS) |
Cart Weight for WooCommerce | Cross-Site Scripting (XSS) |
Change Prices with Time for WooCommerce | Cross-Site Scripting (XSS) |
Change Price Title for WooCommerce | Cross-Site Scripting (XSS) |
Checkout with Cash App on WooCommerce | Cross-Site Scripting (XSS) |
Checkout with Venmo on Woocommerce | Cross-Site Scripting (XSS) |
Checkout with Zelle on Woocommerce | Broken Access Control (BAC) |
Checkout with Zelle on Woocommerce | Cross-Site Scripting (XSS) |
Choice Payment Gateway for WooCommerce | Cross-Site Scripting (XSS) |
Commerce Coinbase For WooCommerce | Cross-Site Scripting (XSS) |
Compare Affiliated Products | Cross-Site Scripting (XSS) |
Conditional Logic for Woo Product Add-ons | Cross-Site Scripting (XSS) |
Conditional Payment Methods for WooCommerce | Cross-Site Scripting (XSS) |
Connect Contact Form 7, WooCommerce To Google Sheets & Other Platforms – Advanced Form Integration | Cross-Site Scripting (XSS) |
Cryptocurrency Product for WooCommerce | Cross-Site Scripting (XSS) |
Customer Order History for WooCommerce | Cross-Site Scripting (XSS) |
Custom Order Status Per Product for WooCommerce | Cross-Site Scripting (XSS) |
Custom Product Builder For WooCommerce | Cross-Site Scripting (XSS) |
Custom Product Type For WooCommerce | Cross-Site Scripting (XSS) |
Custom Tabs for Products WooCommerce | Cross-Site Scripting (XSS) |
Custom WooCommerce Checkout Fields Editor | Cross-Site Scripting (XSS) |
Deals of the Day WooCommerce | Cross-Site Scripting (XSS) |
Delivery for WooCommerce | Cross-Site Scripting (XSS) |
Delivery & Pickup Scheduling DateTime Picker Plugin for WooCommerce – Date Time Picker Plugin for WooCommerce | Cross-Site Scripting (XSS) |
Disable Bloat for WordPress & WooCommerce | Cross-Site Scripting (XSS) |
Distancr – Price by Location for WooCommerce | Cross-Site Scripting (XSS) |
DokoBuilder : DIY Product Bundle for WooCommerce | Cross-Site Scripting (XSS) |
Dreamfox Media Payment gateway per Product for Woocommerce | Cross-Site Scripting (XSS) |
Dreamfox Media Shipping gateway per Product for Woocommerce | Cross-Site Scripting (XSS) |
Duplicate Variations for Woocommerce | Cross-Site Scripting (XSS) |
Dynamic Pricing for WooCommerce | Cross-Site Scripting (XSS) |
Enhanced Catalog Images for WooCommerce | Cross-Site Scripting (XSS) |
Ether and ERC20 tokens WooCommerce Payment Gateway | Cross-Site Scripting (XSS) |
Extend Filter Products By Price Widget | Cross-Site Scripting (XSS) |
Extra Fees Plugin for WooCommerce | Cross-Site Scripting (XSS) |
Fast Checkout for WooCommerce | Cross-Site Scripting (XSS) |
Featured Products First for WooCommerce – A Extension of WooCommerce (WooCommerce Addon Plugin) | Cross-Site Scripting (XSS) |
FiboSearch – Ajax Search for WooCommerce | Cross-Site Scripting (XSS) |
Finpose – Accounting for WooCommerce | Cross-Site Scripting (XSS) |
Flat Rate Shipping Plugin For WooCommerce | Cross-Site Scripting (XSS) |
Focus on Reviews for WooCommerce | Cross-Site Scripting (XSS) |
Fraud Prevention For Woocommerce | Cross-Site Request Forgery (CSRF) |
Fraud Prevention For Woocommerce | Cross-Site Scripting (XSS) |
Free Shipping Label and Progress Bar for WooCommerce | Cross-Site Scripting (XSS) |
Get Better Reviews for WooCommerce | Cross-Site Scripting (XSS) |
Getnet Argentina para Woocommerce | Authorization Bypass via webhook |
Gift Message for WooCommerce | Cross-Site Scripting (XSS) |
Giveaways for woocommerce | Cross-Site Scripting (XSS) |
Hide Shipping Method For WooCommerce | Cross-Site Scripting (XSS) |
HuCommerce | Magyar WooCommerce kieg鳺?ek | Cross-Site Scripting (XSS) |
Import Holded for WooCommerce or Easy Digital Downloads | Cross-Site Scripting (XSS) |
Integrate Automate – WordPress, WooCommerce & CF7 for IFTTT, Zapier, Automate.io other API glue Platforms. | Cross-Site Scripting (XSS) |
Integration for WooCommerce and QuickBooks | Open Redirection (BAC) |
Integration for WooCommerce and Zoho CRM | Open Redirection (BAC) |
 RTS Product Showcase – WooCommerce Elementor Addon (Grid, SLider, List, Filter, Wishlist, Quickview) | Cross-Site Scripting (XSS) |
Italian VAT Kit for WooCommerce | Cross-Site Scripting (XSS) |
 WordLive | Livecall Addon for Woocommerce | Cross-Site Scripting (XSS) |
 XPlainer – WooCommerce Product FAQ [WooCommerce Accordion FAQ Plugin] | Cross-Site Scripting (XSS) |
jav’s – WooCommerce and Trello integration WooTrello | Cross-Site Scripting (XSS) |
JC Ajax Search for WooCommerce | Cross-Site Scripting (XSS) |
J Cart Upsell and Cross-sell for WooCommerce | Cross-Site Scripting (XSS) |
License Manager for WooCommerce | Cross-Site Scripting (XSS) |
Linked Orders for WooCommerce | Cross-Site Scripting (XSS) |
Live Sales Notification for Woocommerce – Woomotiv | Cross-Site Scripting (XSS) |
Local Delivery Drivers for WooCommerce | Cross-Site Scripting (XSS) |
Location Picker at Checkout for WooCommerce | Cross-Site Scripting (XSS) |
Locked Payment Methods for WooCommerce | Cross-Site Scripting (XSS) |
Menukaart – Restaurant Menu & Online Ordering with WooCommerce | Cross-Site Scripting (XSS) |
Minimum and Maximum Quantity for WooCommerce | Cross-Site Scripting (XSS) |
MoceanAPI Abandoned Carts for WooCommerce | Cross-Site Scripting (XSS) |
MoceanAPI Order SMS Notification for WooCommerce | Cross-Site Scripting (XSS) |
Multilevel Referral Affiliate Plugin for WooCommerce | Cross-Site Scripting (XSS) |
MultiParcels Shipping For WooCommerce | Arbitrary Shipment Deletion |
MultiParcels Shipping For WooCommerce | Cross-Site Scripting (XSS) |
MultiParcels Shipping For WooCommerce | SQL Injection (SQLi) |
NMI Gateway For WooCommerce | Cross-Site Scripting (XSS) |
Notionify – WordPress, WooCommerce, Contact form 7 integration with notion. | Cross-Site Scripting (XSS) |
NOWPayments for WooCommerce | Cross-Site Scripting (XSS) |
Online Booking for Barbershops and Salons | Cross-Site Scripting (XSS) |
Order and Inventory Manager for WooCommerce | Cross-Site Scripting (XSS) |
Order Picking For WooCommerce | Cross-Site Scripting (XSS) |
Order Redirects for WooCommerce | Cross-Site Scripting (XSS) |
Out of stock display for woocommerce | Cross-Site Scripting (XSS) |
Pay For Post with WooCommerce | Cross-Site Scripting (XSS) |
Payment Gateway Groups for WooCommerce | Cross-Site Scripting (XSS) |
PDF Invoices & Packing Slips For WooCommerce | Cross-Site Scripting (XSS) |
Pickup & Delivery from Customer Locations for WooCommerce | Cross-Site Scripting (XSS) |
Pixel Manager for WooCommerce | Cross-Site Scripting (XSS) |
Post Grid for Elementor & Product Grid | PowerGrids | Cross-Site Scripting (XSS) |
Premmerce Brands for WooCommerce | Cross-Site Scripting (XSS) |
Premmerce Frequently Bought Together for WooCommerce | Cross-Site Scripting (XSS) |
Premmerce Multi-currency for Woocommerce | Cross-Site Scripting (XSS) |
Premmerce Permalink Manager for WooCommerce | Cross-Site Scripting (XSS) |
Premmerce Pinterest for WooCommerce | Cross-Site Scripting (XSS) |
Premmerce Product Filter for WooCommerce | Cross-Site Scripting (XSS) |
Premmerce Product Search for WooCommerce | Cross-Site Scripting (XSS) |
Premmerce SEO for WooCommerce | Cross-Site Scripting (XSS) |
Premmerce Variation Swatches for WooCommerce | Cross-Site Scripting (XSS) |
Premmerce Wholesale Pricing for WooCommerce | Cross-Site Scripting (XSS) |
Premmerce Wishlist for WooCommerce | Cross-Site Scripting (XSS) |
Premmerce WooCommerce Customers Manager | Cross-Site Scripting (XSS) |
Premmerce WooCommerce Toolkit | Cross-Site Scripting (XSS) |
Price Bands for WooCommerce | Cross-Site Scripting (XSS) |
Printus – Cloud Printing Plugin for WooCommerce – Print WooCommerce PDF Invoices, Orders, Packaging Slips & More | Cross-Site Scripting (XSS) |
Product Author for WooCommerce | Cross-Site Scripting (XSS) |
Product Carousel For WooCommerce – WoorouSell | Cross-Site Scripting (XSS) |
Product Category Tree | Broken Access Control (BAC) |
Product Customer List for WooCommerce | Cross-Site Scripting (XSS) |
Product Delivery Date | Cross-Site Scripting (XSS) |
Product Feed Manager | Cross-Site Scripting (XSS) |
Product Filter Widget for Elementor | Cross-Site Scripting (XSS) |
Product Finder For WooCommerce | Cross-Site Scripting (XSS) |
Product Image Watermark for Woo | Cross-Site Scripting (XSS) |
Product Layouts for Woocommerce ( Product Gallery, Product Showcase, Layout Design, Category Tabs, Product Slider, Product Grid, Product Table ) | Cross-Site Scripting (XSS) |
Product Options and Price Calculation Formulas for WooCommerce – Uni CPO | Cross-Site Scripting (XSS) |
Product Price History for WooCommerce | Cross-Site Scripting (XSS) |
Product Shipping Countdown Free | Cross-Site Scripting (XSS) |
Product Size Charts Plugin for WooCommerce | Cross-Site Scripting (XSS) |
Product Table for WooCommerce | Cross-Site Scripting (XSS) |
Product Tables for WooCommerce: Quickster | Cross-Site Scripting (XSS) |
PureDevs Customer History for WooCommerce | Cross-Site Scripting (XSS) |
Quick Bulk Variations Checkout for WooCommerce | Cross-Site Scripting (XSS) |
Quote for WooCommerce Lite – Request a Product Quote Plugin | Cross-Site Scripting (XSS) |
Quote Requests for WooCommerce | Cross-Site Scripting (XSS) |
Raise Prices with Sales for WooCommerce | Cross-Site Scripting (XSS) |
Random Sorting Order for WooCommerce | Cross-Site Scripting (XSS) |
Really Simple Featured Video – Featured video support for Posts, Pages & WooCommerce Products | Cross-Site Scripting (XSS) |
Recurring Bookings for WooCommerce | Cross-Site Scripting (XSS) |
Remove Add to Cart Button for WooCommerce | Cross-Site Scripting (XSS) |
Remove Add to Cart WooCommerce | Cross-Site Scripting (XSS) |
Saphali Woocommerce Lite | Cross-Site Request Forgery (CSRF) |
Search Merchandising – Track & Manage WooCommerce Product Search | Cross-Site Scripting (XSS) |
Shipping Manager For WooCommerce | Cross-Site Scripting (XSS) |
Shipping Method Display Style for WooCommerce | Cross-Site Scripting (XSS) |
Shipping method for WooCommerce – Use for Conditional shipping + Extra shipping + flat rate shipping method + Table Rate Shipping for WooCommerce | Cross-Site Scripting (XSS) |
Simple Freemius Shop | Cross-Site Scripting (XSS) |
Site Chat – Website Chat & trusted support for your WordPress site and WooCommerce store. | Cross-Site Scripting (XSS) |
Smart Tools for WooCommerce | Cross-Site Scripting (XSS) |
Smart Variations Images & Swatches for WooCommerce | Cross-Site Scripting (XSS) |
SMS for WooCommerce | Cross-Site Scripting (XSS) |
Spanish Market Enhancements for WooCommerce | Cross-Site Scripting (XSS) |
Sparrow: Product Reviews and Ratings for WooCommerce | Cross-Site Scripting (XSS) |
Spreadsheet Integration – Automate Google Sheets With WordPress, WooCommerce & Most Popular Form Plugins. | Cross-Site Scripting (XSS) |
Staggs Product Configurator for WooCommerce | Cross-Site Scripting (XSS) |
Starcat Review – WordPress Reviews & Rating Plugin with Woocommerce Integration | Cross-Site Scripting (XSS) |
STEWoo – Super Transactional Emails for WooCommerce | Cross-Site Scripting (XSS) |
Sticky add to cart for Woo | Cross-Site Scripting (XSS) |
StickyWooCart – Ajax Add to Cart for WooCommerce | Cross-Site Scripting (XSS) |
StoreCustomizer – WooCommerce plugin to Customize all WooCommerce Pages | Cross-Site Scripting (XSS) |
Subaccounts for WooCommerce | Cross-Site Scripting (XSS) |
Sync to Etsy Marketplace from WooCommerce | Cross-Site Scripting (XSS) |
Table Rate Shipping for WooCommerce | Cross-Site Scripting (XSS) |
Terms & Conditions Per Product | Cross-Site Scripting (XSS) |
Thanks Redirect for WooCommerce | Cross-Site Scripting (XSS) |
TI WooCommerce Wishlist | Cross-Site Scripting (XSS) |
Total Cost Input for WooCommerce | Cross-Site Scripting (XSS) |
Ultimate Downloadable Products for WooCommerce | Cross-Site Scripting (XSS) |
Ultimate SMS Notifications for WooCommerce | Cross-Site Scripting (XSS) |
Unlimited Theme Addon For Elementor and WooCommerce | Cross-Site Scripting (XSS) |
User Email Verification for WooCommerce | Cross-Site Scripting (XSS) |
Variable Product Swatches for WooCommerce | Cross-Site Scripting (XSS) |
Variation Images Gallery for WooCommerce | Cross-Site Scripting (XSS) |
Variation Swatches and Gallery for WooCommerce | Cross-Site Scripting (XSS) |
Variation Swatches for WooCommerce | Cross-Site Scripting (XSS) |
Variation Swatches for WooCommerce Stores | Cross-Site Scripting (XSS) |
Weight Based Shipping For WooCommerce | Cross-Site Scripting (XSS) |
Wholesale For WooCommerce Lite – B2B & B2C Solution | Cross-Site Scripting (XSS) |
Woo Admin Product Notes | Cross-Site Scripting (XSS) |
WooBuddy | Cross-Site Scripting (XSS) |
WooCommerce Attribute Stock – Share Stock Between Products (Lite Version) | Cross-Site Scripting (XSS) |
WooCommerce Bulk Edit Coupons – WP Sheet Editor | Cross-Site Scripting (XSS) |
WooCommerce Bulk Edit Products – WP Sheet Editor | Cross-Site Scripting (XSS) |
Woocommerce Category Banner Management | Cross-Site Request Forgery (CSRF) |
Woocommerce Category Banner Management | Cross-Site Scripting (XSS) |
WooCommerce Checkout For Digital Goods | Cross-Site Scripting (XSS) |
WooCommerce – Country Based Payments | Cross-Site Scripting (XSS) |
WooCommerce Country Catalogs – Product Country Restrictions | Cross-Site Scripting (XSS) |
WooCommerce Cross-Seller | Cross-Site Scripting (XSS) |
Woocommerce Customer Reviews with Artificial Intelligence analyzis, with IBM Watson Tone Analyzer | Cross-Site Scripting (XSS) |
Woocommerce Customers Order History | Cross-Site Scripting (XSS) |
WooCommerce Customers Table: View, Search, Bulk Editor | Cross-Site Scripting (XSS) |
Woocommerce Delivery Date Premium | Cross-Site Scripting (XSS) |
WooCommerce Disable Payment Methods based on cart conditions | Cross-Site Scripting (XSS) |
WooCommerce Dynamic Pricing and Discount Rules | Cross-Site Scripting (XSS) |
WooCommerce Enhanced Ecommerce Analytics Integration with Conversion Tracking | Cross-Site Scripting (XSS) |
WooCommerce EU VAT Assistant | Cross-Site Scripting (XSS) |
WooCommerce Extra Fees Lite – Use for Extra charge + Conditional Fee + Extra Cost for WooCommerce | Cross-Site Scripting (XSS) |
WooCommerce GoCardless Gateway | Unauthenticated Insecure Direct Object Reference (IDOR) |
WooCommerce Google Ads Dynamic Remarketing | Cross-Site Scripting (XSS) |
WooCommerce Google Sheet Connector | Cross-Site Scripting (XSS) |
Woocommerce Newsletter Image Generator | Cross-Site Scripting (XSS) |
WooCommerce Next Order Coupon | Cross-Site Scripting (XSS) |
WooCommerce PayLate | Cross-Site Scripting (XSS) |
WooCommerce PayPlug | Cross-Site Scripting (XSS) |
WooCommerce Product Attachment | Cross-Site Scripting (XSS) |
WooCommerce Product Stock Alert | Broken Access Control (BAC) |
WooCommerce Product Stock Alert | Sensitive Data Exposure (BAC) |
WooCommerce Quick Reports | Cross-Site Scripting (XSS) |
WooCommerce Role Based Pricing by Meow Crew | Cross-Site Scripting (XSS) |
WooCommerce SEO Content Randomizer Addon | Cross-Site Scripting (XSS) |
WooCommerce Ship to Multiple Addresses | Broken Access Control (BAC) |
WooCommerce Ship to Multiple Addresses | Cross-Site Scripting (XSS) |
WooCommerce Simple Frontend Manager | Cross-Site Scripting (XSS) |
WooCommerce Store Toolkit | Cross-Site Scripting (XSS) |
WooCommerce Tiered Price Table | Cross-Site Scripting (XSS) |
WooCommerce to Zoho CRM | Cross-Site Scripting (XSS) |
WooCommerce upcoming Products | Cross-Site Scripting (XSS) |
WooCommerce Variation Swatches for Products | Cross-Site Scripting (XSS) |
WooCommerce Visitor Recording and Conversion Rate Optimization plugin – HumCommerce | Cross-Site Scripting (XSS) |
WooCommerce Warranty Requests | Broken Access Control (BAC) |
WooKit – WooCommerce Tools & Customizations | Cross-Site Scripting (XSS) |
WooLentor | Cross-Site Request Forgery (CSRF) |
Woo Products Widgets For Elementor | Cross-Site Scripting (XSS) |
WooRocks Magic Content | Cross-Site Scripting (XSS) |
Woo Ukrposhta | Cross-Site Scripting (XSS) |
WoowGallery – image gallery / content gallery / ecommerce gallery / social gallery / video gallery / album photo gallery | Cross-Site Scripting (XSS) |
WordPress WooCommerce Sync for Google Sheet | Cross-Site Scripting (XSS) |
wpShopGermany IT-RECHT KANZLEI | Cross-Site Scripting (XSS) |
WP Shopping Pages | Cross-Site Request Forgery (CSRF) to Cross-Site Scripting (XSS) |
WP Tools Divi Product Carousel | Cross-Site Scripting (XSS) |
WUPO Group Attributes for WooCommerce | Cross-Site Scripting (XSS) |
XT Ajax Add To Cart for WooCommerce | Cross-Site Scripting (XSS) |
XT Floating Cart for WooCommerce | Cross-Site Scripting (XSS) |
XT Points & Rewards for WooCommerce | Cross-Site Scripting (XSS) |
XT Quick View for WooCommerce | Cross-Site Scripting (XSS) |
XT Variation Swatches for WooCommerce | Cross-Site Scripting (XSS) |
WooCommerce vulnerabilities reported in 2023 so far | 475 |
Automate your Woocommerce, then focus on running your store and maximizing sales.
Running an online store pays you dividends beyond just having a good night’s sleep, knowing your customers will find your shop working from early morning to late midnight. The competition online is stiff, and many shoppers are looking for ways to get the best deals.
Any eshop module crash hits shoppers and owners hard. Downtime always has a per hour cost! As soon as your automated selling degrades or crashes, you start losing money. This is the revenue you forfeit every hour you’re down.
Are you able to prevent this? Maybe you depend on a non-existent lifeline!
WHY IS THE COST OF DOWNTIME CRUCIAL?
Cost of Downtime (per hour) = Revenue Loss + Productivity Loss + Recovery Cost + Intangible Cost (e.g. reputation, trust) + Aftermath Cost.
REVENUE LOSS
When your online shop is down, it will not be able to generate sales or revenue. The sad part is that online, your customers immediately go to your competition. This hits hard in the long run of any business.
PRODUCTIVITY LOSS
During downtime, employees get forced to stop working or have to shift to non-revenue-incurring activities, like getting systems back online, or even worst: just simply wait till it’s all back online. So, the cost of downtime increases because salaries, which are fixed costs, will be paid regardless of how much work gets done in those hours.
RECOVERY COST
The cost of downtime is not the only number to consider. Disaster recovery and resuming normal business operations can be costly as well. When outside help needs to be involved, as soon as possible, then whatever that help is, it is a pricey intervention. Also, there is no time to negotiate, as pressure builds each hour being offline.
INTANGIBLE COST
When your reputation suffers, your business suffers. Even the slightest downtime can have a significant impact on your customer’s trust to shift them to your worst nightmare: jumping ship to your competition.
AFTERMATH COST
Unfortunately, the costs keep accruing even after your store is working again. At a minimum, online experts (developers, system engineers, hosting support staff) need to find the root cause, solve it and implement safeguards against future outages. Again a new costly adventure, with an urgency pressure on it.
What is Vulnerability Knowledge?
As time passes, vulnerabilities are discovered in your plugins, theme and the version of WordPress core you are using. Those vulnerabilities (or Security holes) ALWAYS become public knowledge sooner rather, than later.