Mind-blowing Week 14 inspiration from smart professionals

​

Week 14 inspiration:

• • Chipmunk is the perfect choice for creating a directory of tools and resources in WordPress. Discover theme here: Chipmunk Theme, By chipmunktheme.com.
  • Three trending SEO shock-waves ALREADY LAUNCHED to shake marketers to their core vitals. Ready for zero-click experience? Read tips here: How To Survive 3 New Threats to Your SEO Strategy, By Jodi Harris.
  • IF you ponder why TikTok gets a ban in western world, while it runs on ORACLE cloud. Read Statistics here: 50+ Social Media Video Marketing Statistics for 2024, By Mahnoor Sheikh.

---

• • “…the email marketing tips you need to know to increase your open rates and generate more revenue…”. Get inspired by these tips here: 10 Email Marketing Tips That Drive 80% of Email Revenue, By Megan Mahoney.
  • The eternal nobody is able to get it right: “how long SEO takes?”. Read 3680 peoples poll results to the question here: 6 SEO Experiments That Help Reveal How Google Works, By Chris Haines.
  • SEO Is No Longer the Safe Bet It Once Was. Read tip here: Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI, By Ty Magnin and Tim Metz.

---

• • “Observability is the process through which one develops the ability to ask meaningful questions, get useful answers, and act effectively on what you learn.”. Read tip here: Redefining Observability, By Hazel Weakly.
  • Common mistake: “Very smart people can fool themselves with elaborate stories about why something happened.”. Read examples here: The Dumber Side of Smart People, By Morgan Housel.
  • Artificial Intelligence Optimization, also known as AIO, is a new approach to website optimization that leverages AI technology to improve user experience, business results, and overall page loading speed. Read tip here: Artificial Intelligence Optimization (AIO): New Way to Speed Up Your Site, By Lora Raykova.

---

• • A/B lead magnet test: landing page vs PDF vs video. Read tip here: Should Your Opt-in Offer Be Video, PDF or Web Content? [Original Research], By Diego Chacon.
  • ….”how do you actually get excited about writing for a small group of people?”. Read case study here: Slow to Build, Slow to Kill, By Ethan.
  • How newsletters can make money. Read this case study here: The Rise of the $100k Newsletter Operator, By Dan Oshinsky.

---

• • It’s so simple, you won’t believe what happens. Here’s how it works…. Read tip here: An Amazing 9-Word Email That Revives Dead Leads, By Dean Jackson.
  • SEO is going through the most significant shift I’ve seen in my career thanks to AI and countless algorithm updates, and as someone with sites, clients and students reliant on search traffic, it’s crucial to know what’s working, whose thriving and how Google changes impact different industries. Read tip here: Detailed Q3: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter, By Glen Allsopp.
  • Most new and aspiring solopreneurs make a huge mistake early in their journeys. They focus on monetization too soon. Read reality here: 8 Steps to Your First Mini-Course, By Justin Welsh.

---

• • Exactly 50% of consumers could tell that the copy had been generated by AI. As for which of the two versions people preferred: 56% picked the AI-generated article. Read news here: AI • Can Consumers Tell You Used GenAI?, By Tod Maffin.
  • THE ONE WHO NEVER DELETES …promises to delete to settle a lawsuit. There is no mention of privacy data breach, nor with WHO it was shared and SOLD. Read tip here: PRIVACY • Google to Delete Private Browsing Data, By Tod Maffin.
  • 10 years statistics summed up like: “Google confirms and names only a handful of major updates every year, leaving us in the dark on many changes.”. Read case study here: Charting 10 Years of The Google Algorithm, By Emilie Martin.

---

• • Google’s Search Generative Experience (SGE) will go live on May 14th. Read tip here: Google’s SGE is launching. Here’s what to do about it., By Eli Schwartz.
  • “….helpfulness is determined primarily on the page level by Google’s core systems.” (this is the Google September 2023 helpful content update). Read tip here: The helpful content system has changed, By Marie Haynes.

---

• • Chasing ROI insights, before pandemic and wars. Today, even more relevant! Read tip here: ROI In Sales Is Dead. Great Salespeople Are Doing This Now Instead., By Chris Orlob.
  • “Dear valued guests, our technology teams are continuing to work on restoring our systems that are currently down,” Omni Hotels shared on Twitter and Facebook. “Your business is very important to us; we appreciate your patience and apologize for the disruption.” However, on both platforms, the company has blocked people from replying to the statement, only allowing likes and reposts.. Read horror news here: Omni Hotels experiencing nationwide IT outage since Friday, By Sergiu Gatlan.
  • Google customer support: just close your email from your CA/UK, and open a new one in US! Read more here: EMAIL • Outlook Emails Hitting Gmail Spam Walls, By by Tod Maffin.

---

• • Throttling of internet traffic is coming soon for your online business. Read new CENSORSHIP STRATEGY here: FCC will vote on restoring net neutrality rules, By Lauren Feiner.
  • Hosting on AWS? Heads-up with Global Services! Read news here: Amazon Web Services cuts hundreds of jobs in sales, training, and physical stores tech group, By Todd Bishop.
  • When EU leads by far in GLOBAL study: Illegal annual profits from FORCED LABOUR. Read HORROR statistics here: Profits and poverty: The economics of forced labour, By International Labour Organization (ILO).

---

• Next level of analytics: paradata? Read tip here: Paradata: where analytics meets governance, By Michael Andrews.
• Entrepreneurs can fall into the “tunnel vision trap” of focusing on the day-to-day without considering the culture they are building. Read tip here: 6 “secret sauce” ingredients for empathetic leadership, By Sam Smith.