Mind-blowing Week 13 inspiration from smart professionals

Week 13 inspiration:

• • Planning to run an A/B test? Bookmark this checklist for what to do before, during, and after to get the best results. Read tip here: How to Do A/B Testing: 15 Steps for the Perfect Split Test, By Rachel Nicholson.
  • No #1 suspect: Google is stealing your traffic. Read investigation here: Website Traffic Down? Maybe It’s Not Your Fault, By Despina Gavoyannis.
  • According to our Top Performance in Sales Prospecting research, it takes an average of 8 touches to get an initial meeting (or other conversion) with a new prospect. But the initial meeting is just the beginning. It takes a lot more to make the sale. Read tip here: How Many Touches Does It Take to Make a Sale?, By Mike Schultz.

• • Content marketing is inherently inefficient … The limiting factor is not the content. And most of the time time, it’s not even the visitor. Read case study here: How to email 90% of your website visitors (legally), By Perrin Carrell.
  • “All we preach everyday is jargon-filled, mind-numbing narratives.” Cut the Clutter: Unlock Simplicity for Business Growth. Read strategy here: Unlock Now: The “Triple A” Framework to Elevate Your B2B Strategy, By Vivek Nanda.
  • What weeknotes are, how weeknotes work, and how to start writing weeknotes of your own. Read tip here: Doing weeknotes, By Giles Turnbull.

• • If you want to grow, you need to be able to learn, experiment, and stay consistent. Read tip here: Fail Forward With Kindness, By Marcel.
  • You want to be doing something where it’s hard to explain to your mother what it is that you do. Read tip here: Don’t Be the Best. Be the Only., By Jason Kottke.
  • When you’re talking conversion rate optimization (CRO), you’re usually also talking persuasion. Read tip here: Persuasive Writing: 4 Copywriting Techniques Swiped from Psychology, By Joanna Wiebe.

• • Beyond censorship: NO CONSENT; selling your data; account deleting does not mean DATA DELETION. Read horror here: GLASSDOOR • Is the Site Doxxing Its Own Users?, By Tod Maffin.
  • Microsoft AI in ELECTION YEAR: “It makes you wonder if Bing is doing this to win over Google users, or if they have some sort of model where they can make more on their ad clicks than what they are paying for the Google Ad click….” Read tip here: BING • Buying Ads for Bing Searches… on Google, By Tod Maffin.
  • Some content marketing will go viral, generating tons of hot traffic to your blog, while other content will be lost in the archives. If you want more of the first kind, you’ve got to put your readers first. Read tip here: Creating Content That Converts: The Step-by-Step Guide, By Neil Patel.

• • To generate revenue on the internet, you have to actually solve people’s problems. Read tip here: Your Content is Obvious. It Shouldn’t Be., By Justin Welsh.
  • The most simplistic model of SEO: technical optimization, content optimization and backlinks get you shot at the top ten results, but strong user signals get you in the top 3 – granted you hit user intent. Read tip here: There is no spoon, By Kevin Indig.
  • Five words a marketer does not want to hear from Google: “Erosion of current traffic levels” — shorthand for “we’ll be sending fewer people to your web site from now on.” Read tip here: SEARCH • Google’s SGE is Pushing 50% of Ads Down, By Tod Maffin.

• This week, Tod and Jyll discuss targeting your competitors’ customers in Google Ads. Read tip here: GOOGLE • How to Target Your Competitors’ Customers, By Tod Maffin.
• WordPress Privacy compliance delayed “…because Google’s servers won’t have access to your site visitor’s IP address.” Read tip here: WordPress 6.5 Release Derailed By Bugs In New Feature, By Roger Montti.