Mind-blowing Week 11 inspiration from smart professionals

Week 11 inspiration:

• Our hedgehog is from an ancient Greek parable where “The fox knows many things, but the hedgehog knows one big thing.” Read tip here: Using a Hedgehog to Find a Profitable Newsletter Niche, By Paul Metcalfe.
• Non-ad local newsletter growth secret #1 How to grow a local newsletter without Facebook ads. Read tip here: Non-ad local newsletter growth secret #1, By Ryan Sneddon.
• Whether you advertise in other newsletters, or sell ads in your own, you need to know how to write ads that get attention. Read tip here: Trends: How to Write Newsletter Ads That Convert, By Truly Seltzer.
• If you haven’t, here’s the short version – there are three ways newsletters make money ….. Read tip here: I Learned Something New About Monetizing Newsletters, By Ethan.
• Struggling to write your newsletter? You need a template. A template will make writing 10x easier (all the best newsletters have one).. Read tip here: Here are 10 of the best formats and templates you can steal, By Matt McGarry.
• If you want to start a newsletter but don’t know where to start — this is for you. . Read tip here: How To Pick a Niche For Your Newsletter, By Matt McGarry.
• Meta Shop goes off the rails and changes the return policies of a merchant without the brand’s knowledge or permission. Their solution: The nuclear option. Read tip here: Oh FFS, Meta Is Hallucinating Return Policies Now, By Tod Maffin.
• A new report from Forrester says “bad ads” are on the rise, and they’re making it tougher for the good ones to get through. Read news here: CREATIVE & “Bad Ads” Are Getting More Frequent, By Tod Maffin.
• “….. the most powerful, popular sites on the web are sending out a shrinking share of the traffic they receive.” Read the Research here: Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro, By Rand Fishkin.
• Google Business Profiles …. Be careful what you post on your brand’s social media accounts — it could start showing up in places other than social media.. Read it here: GBP • Your Social Posts Might Be On Your GBP, By Tod Maffin.
• “….We are excited to announce that with this release we are enabling quantum-safe encryption by default for all new Tuta Mail accounts. We are now replacing the classic asymmetric cryptography (RSA-2048) with our quantum-safe hybrid encryption protocol called TutaCrypt….”. Read tip here: Tuta Launches Post Quantum Cryptography For Email, By tuta.com/blog.
• The 16 Companies Google Sends a Combined 3 Billion+ Clicks Per Month. The 16 companies in this report are behind at least 588 individual brands. Read tip here: How 16 Companies are Dominating the World’s Google Search Results (2024 Edition), By Glen Allsopp.
• Welcome to the shadowy world of data brokers — the personal info aggregation companies that are beginning to get serious ​public scrutiny​.. Read tip here: The secret world of Data Brokers, By Brian Flaherty .
• Improve your life and get ahead of your peers in 10 simple steps. Read tip here: Ten Habits that will get you ahead of 99% of People, By Alexandru Lazar.
• Google has announced updates and changes to its spam policy designed to remove all clickbait from its search results. Read tip here: AI Clickbait: How Google Intends To Kill It, By Laurie Sullivan.
• It’s a must-read for anybody who makes or markets creative work that’s packed with insights on why some books, movies, music, and products continue to get attention forever and others quickly fade away. Read 17 tips here: 17 Ideas To Improve Your Creative Work From The Book “Perennial Seller”, By fortheinterested.com.
• “….The agreed text strikes a balance between respecting national labour systems and ensuring minimum standards of protection for the more than 28 million people working in digital labour platforms across the EU….”. Read news here: EU Policy. Deal on platform workers, after previous agreement fell apart, By Cynthia Kroet.
• Google search analyst John Mueller went a little further on LinkedIn: “Yes! Google Search does use Core Web Vitals for Search.” Read news here: SEARCH • Core Web Vitals Matter to Search (Maybe), By Tod Maffin.
• “I’m seeing mass AI-content websites not being penalised, but *completely de-indexed* from Google right now, they are coming down hard ☠”. On an ironic and funny note, the Google press release for both Core/Spam updates were created with GPT. 🤣 Read news here: Mark Williams-Cook’s Post, By Mark Williams-Cook .
• In exchange for a five-figure sum from Google, publishers must use an unreleased generative artificial intelligence platform to publish 3 stories per day. Totaly unrelated to above news. Maybe … slightly likely… 🤣 Read tip here: Google Is Paying Publishers to Test an Unreleased Gen AI Platform, By Mark Stenberg.
• Big media publishers are inundating the web with subpar product recommendations you can’t trust. Uncovering the Main Stream Media trick to remain somehow relevant. Google’s E-E-A-T checklist got lost in last years censorship? Read ONLINE REALITY here: How Google is killing independent sites like ours, By Gisele Navarro and Danny Ashton.
• “I think that millennials and Gen Xers really feel like sellouts. It’s not what they imagined their career to look like. It inherently feels wrong with their value system.” “…A society made up of human beings who have turned themselves into small businesses is basically the logical endpoint of free market capitalism, anyway….” Read another reality here: Everyone’s a sellout now, By Rebecca Jennings.