Notice new competitors

February 14, 2017

Find out how can you without actively searching after them. This tutorial is part of the owl KEYRA - features for your .

Kofi Annan

Knowledge is power. Information is liberating.

 
Why your competitors?
Even before you started your business niche, you were watching your competition. You did this to know where the marker was set, so you could go one step further. It's all about finding new opportunities and setting new goals. And it should be like that. Be prepared! Start watching your competition if you are not doing it already!

How to spy on your competitors?
There are hundreds of options and tactics and solutions. We also provided a manual solution, that helps you, when you need to take charge and do it yourself: Stealth analysis.

John F. Kennedy

The greater our knowledge increases the more our ignorance unfolds.

 
How to spy on your future competitors?
So, you keep tabs on your current competitors. Nice! Now comes the hard part. How can you figure it out when a new competitor enters into the same business niche. How can find out fast about it? Well, you need to constantly the available public zone!

Our proposal is simple: your top competitors top keywords. Your important keywords (, ) and your competitors and a few news sources should be the top 100 results of any search engine. This means, that if you your top competitors top keywords, like your own, you immediately notice when the worst is starting to lose position. When that loss is expanding to others, then you know, that a new presence is steadily gaining vital positions.

50 keywords for a competitor is a safe bet. Do a bulk of 100-200 if you want to be super safe. 5-10 competitors is a safe bet. 25-30 competitors if you want to be super safe. A monthly recurrence is a safe bet. Do a weekly recurrence if you want to be super safe.

Other advantages of your competition:
- you notice immediate position gain, suggesting heavy marketing investment (never without a reason in business!)
- you notice grouped position loss, suggesting interest drop among consumers (never a good sign in business!)

Benjamin Franklin

An investment in knowledge pays the best interest.

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Notice new competitors

by Csaba Miklós time to read: 5 min
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