Low-hanging fruits

March 22, 2017

Find out what are the and how can you use them to grow your business. This tutorial is part of the owl KEYRA - use cases for your .

Kofi Annan

Knowledge is power. Information is liberating.

 
What are ?
The fruit that grows low on a tree and is, therefore easy to reach. Low-hanging fruit is a term used as a metaphor to describe simple tasks, or work that should be done first, or a thing or person that can be won, obtained, or persuaded with little effort. A course of action that can be undertaken quickly and easily as part of a wider range of changes or solutions to a problem: first pick the low-hanging fruit. For keywords, a low-hanging fruit are keywords, that only you can have. This means your brand name, your domain name, your trademarked terms.

Why your ?
Well, these are your owned keywords. When a competitor is after these keywords, it's in your turf. You would want to be informed when this happens.

Our proposal is simple: all your keywords list. Best case scenario, there is a dozen of them, worst case, double. Double down if your low-hanging fruit keywords are near double meaning words. Keep it simple, keep it safe. Nobody can afford to pass a golden opportunity for an online business.

Benjamin Franklin

An investment in knowledge pays the best interest.

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Low-hanging fruits

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