What to learn from your competitors
Having the capacity to hire all your competitor's top professionals is not something doable. Constantly and actively spying on all your competitors is again a financially hard to pursuit strategy. But, monitoring all your competitor's keyword with a recurrence, that offers you enough breathing area is something cheap and easily maintained over long periods of time. Reaping the same benefits as your competitors, but investing less for the same results (and eliminate the trial & error part) is a serious business advantage in the long run.
So, how can you find out this information? Requirements for this tactic to work is to monitor both desktop position monitoring & mobile position monitoring of your competitor and the keyword position tracking report should contain their ranking URL as well. Discovering that page is the starting point of your investigation, and searching further, you discover their marketing strategies or other valuable business insights.
While you analyse their keyword ranking place, you note the sudden rank changes. Actually discovering their tactics is quite easy, since every keyword links to a page. Discovering that page is the starting point of your investigation, and searching further, you discover their marketing strategies or other valuable business insights.
IF change is beneficial
Starting to search for information found on that page will uncover social media mentions, marketing landing pages. These results mostly are hidden to a normal visitor on a website. However, while their entry point is publicly hidden, it does not mean it's inaccessible. So, analyse all their related pages and discover their strategies. Then, enjoy an already tested strategy, that is ready to be implemented on your website as well. Without the trial and error part. You know it already works!
IF change is disadvantageous
This might be a more valuable information, then a beneficial strategy. Identifying a negative impact strategy and making sure you don't repeat it, will avoid being penalised. You use the same analysis strategy as before, but you focus more on the technical area (view-source page, wink-wink). There you can notice black hat strategies, that failed to impress the mighty search engines and brought their wrath upon the unsuspecting domain.
Constant keyword position tracking for your targeted SERPs gives you an incredible edge. Already existing keyword position monitoring tactics can be implemented to other business areas as well. Keyword ranking place monitoring done regularly and properly, may help you with your most important business challenges. By tracking your important keyword's search engine result page, you can influence your online presence. Read the owl KEYRA series from our blog to find out more.