SERP keyword monitoring
Search Engine Results Pages keyword monitoring
SERP stands for Search Engine Results Page. Search engines are Google, Yandex, Baidu, Bing, and Yahoo. They build their results page based on country, language and locale, mobile or desktop. Keyword position is an exact place of your website’s position for a particular search term in a search engines’ result pages. The lower the position, the easier your website is to find in search results for that specific keyword.